Consumer Targeting shows your ads to people who are most likely to take action, based on their recent behavior. With a blend of consumer targeting tactics, we can help you reach prospective and existing customers based on their online searches, websites they’ve visited, where they live, and even locations they’ve visited in person. These filters can be employed with all types of advertising, from simple display images to video commercials; and at WVRC Digital we can create both display and video for you!
Consumer targeting allows us to track online conversions to your website as well as offline conversion to your physical business location.
Keyword Search Retargeting
Delivers ads to users based on their online search behavior. Consumers perform online searches for a product or service before making a buying decision. We collect that data, then deliver ads to users who have searched for one of your targeted keywords, or have visited a webpage that includes your keywords within the page’s content.
Category Contextual Targeting
Delivers ads to users who are viewing specific web pages that relate to your business category.
Geo-Fencing precisely targets prospective customers based on places they’ve visited. By creating a custom virtual boundary, or “fence”, around specific locations, we deliver ads to users who have entered a fence for up to 30 days.
Addressable Household Geo-Fencing
This latest innovation in geo-fencing technology brings a powerful, accurate new way to target specific households. Street addresses are matched against survey data to draw an exact geo- fence around individual houses. Then, the individuals within those homes are targeted with your ads on all applicable devices.
Event Targeting builds a custom audience based on users who attended a specific event. When a user enters the geo-fenced event location during the event timeframe, they become part of the audience that will later be targeted with your ad for up to 30 days. We are typically able to build an audience of 10% – 15% of the event’s attendees.
By generating a unique pixel to be placed on your website, we will collect an audience of users who have previously visited your site. Then, we will follow those users around the web and retarget them with your ads while they visit other websites.